The relatively low presence of Bengali films on national OTT platforms has led to a common perception that people don’t watch Bengali cinema these days. However, Jisshu Sengupta who has become a popular face across Bengali, Hindi and South films believes this is a misconception that people now don’t prefer Bengali cinema.
“The reality is just like any other sector Bengali film market too is still slowly recovering from the adverse effect of pandemic. The last two years have been really difficult and big names in the OTT circle are not releasing enough content for Bengali language. It might be the case of a lack of interest which is leading to a lack of output. We, being artistes, have to push our boundaries constantly. There are quite a few artistes from Bengal like Paoli Dam, Swastika Mukherjee, Parambrata Chattopadhyay and I have been trying to bring in a change. But at the end of the day whether you would watch Bengali content is purely the audience’s decision,” explains Jisshu.
The dashing actor is also one of the most sought-after actors amid the ongoing OTT wave and according to him, the diverse world of digital space has successfully bridged the gap between industries, just like it helped him cement a place down south.
“The growth of OTT has somehow blurred the lines between different industries. The audience can watch good quality content from anywhere through the streaming services; be it South, East or West. This has helped people in recognizing so many talented actors. And that’s how actors like me come in,” adds Jisshu as he claims “Today, it is not about star power. It is only about the content”.
The rise of OTT platforms has also helped opened more doors for talented actors, just like it happened with Jisshu.
“I started getting offers from south because so many people saw my performance in Typewriter, and then Criminal Justice. Now, everyone knows what kind of actor I am. That’s the most important reason how the so-called lines are becoming blurred each day,” said the National Award-winning actor.
Meanwhile, on the work front, Jisshu was last seen in ‘Antim: The Final Truth’ alongside Salman Khan and he’s also sharing screen with Chiranjeevi in the much-anticipated Telugu film ‘Acharya’. Closer home, he plays the lead in Aritra Mukherjee’s ‘Baba Baby O’ and will also be seen in a cameo in Dev-Rukmini Maitra starrer ‘Kishmish’.