India a seed market; to continue to invest for future growth: Mars Wrigley
New Delhi: India is a “seed market” for Mars Wrigley and the global confectionery major is investing in the country ahead of the curve for better growth, a company official said on Monday.
Mars Wrigley India is focusing on its core brands — Galaxy, Snickers and Boomers — expecting a “huge percentage” of its business and growth for the next 5-10 years to come from these brands, according to Country General Manager Kalpesh Parmar.
“We have identified India as a key seed market which means we will invest ahead of the curve. We will build the business for the future… if you want to have better business tomorrow, you need to have a much faster growing India business,” he said. Parmar said that in terms of percentage-wise growth, India is the fastest-growing market but in terms of business, it is a long way.