Viacom 18 bags media rights for Women’s IPL for 951 crore
New Delhi, Jan 16 The BCCI on Monday announced that Viacom 18 have grabbed the media rights for the upcoming Women’s IPL for a whopping Rs 951 crore for five years after pipping other bidders, including Disney Star and Sony, in a closed-bid auction.
The auction for the T20 league was conducted by the cricket board in Mumbai on Monday. The inaugural Women’s IPL is likely to begin in the first week of March. Five teams will compete and all the matches will be held in Mumbai.
The global rights comprise three categories — linear (TV), digital and combined (TV and digital) and Viacom 18 successfully bid for the combined rights.
