Entrepreneurs are those individuals who have left their comfort zone and joined the ranks of success. Success takes time, but with tenacious work and perseverance, it will eventually arrive at your door. You can never predict when the ideal business concept will come to you. It happened to two teen entrepreneur girls, Caroline and Isabel Bercaw, when they were 10 and 11 years old.
The chief creative officers of Da Bomb Bath Fizzers, a domestic bath product that may be more useful now that more people are staying at home owing to the epidemic, are Caroline and Isabel.
They say their bath bombs are round and fizzy when placed in water. Their product stands out since each contains a surprise, such as a toy, message, or jewelry.
Their parents purchased $25 worth of supplies for manufacturing handmade bath bombs as an experiment during the summer of 2011. Little did their parents realize that their investment would result in a multimillion-dollar company.
Everyone had dreams as a child. But very few people achieve their goals before becoming adults. The makers of Da Bomb Bath Fizzers, located in Edina, have undoubtedly created a splash. In their basement, the sisters first began creating bath bombs.
Because of the colors and oils present inside other bath bombs that were readily available commercially, the two sisters decided to start testing their formulas. The money they needed to start making their new products came from a loan their mother gave them.
Caroline and Isabel tried to create enough bath bombs to sell at a small art festival close to their Minneapolis home because they were so taken with the calming scents and brilliant colors of the bath bombs that bubble and fizz when put in hot water. They asked their mother, Kimberly, for a loan of about $350, being sure to save all the invoices so they could repay her. Around 150 bath bombs were produced after 3 months of experimentation. They sold every item the first day the art fair opened.
They worked late that night to create as many bath bombs as they could for the next day. But it wasn’t sufficient. Once more, everything was sold out. In those two days, Caroline and Isabel made enough money to repay their mother and cash out $350 in profits they put back into the company.
Because their father had some business knowledge, he was able to help them make judgments about their brand and the potential future of Da Bomb Bath Bombs.
The girls’ mothers were not an exception either, helping to make the bath bombs and taking the children places since they were too young to drive. The girls could launch their business with the family’s assistance, placing their bath bombs in 24 places in the first four months.
Then the unexpected happens. In 2016, Target contacted the Bercaw sisters and requested they introduce themselves and discuss the bath bombs. Target was interested in discovering more about Da Bomb Bath Bombs after discovering the bath bombs in other stores.
The sisters had been approaching store managers at various locations and asking them if they desired to sell their distinctive bath bombs up until now. They needed to discover whether these managers enjoyed their products and, if not, what they could do to improve them.
Target’s offer was a huge commitment and a shock, especially considering that the girls were still making bath bombs at home. Nevertheless, they could supply their goods easily after leasing a warehouse.
Today, Target, Costco, and other big-box stores sell their bath bombs. Da Bomb Bath generates annual sales of about $20 million. And with recent brand alliances like Barbie, Hot Wheels, and Disney, that number might soar.
As a member of the Schulze Scholars program for students who have displayed entrepreneurial leadership, Isabel, 18, is currently a first-year at the University of St. Thomas. Caroline is a senior in high school right now. The company that the two co-founded before they were old enough to establish on their own has co-creative directors. In the more than 150-person company based in Edina, Minnesota, their mother, Kim, serves as CEO, and their father, Ben, as CFO and COO. The sister co-founders were recognized for their achievements on the Forbes 30 Under 30 Retail & Ecommerce list in 2019 while still in high school.
On April 1, 2015, Da Bombs Bath Bombs was formally incorporated as an LLC. Isabel had great hopes for the weekend’s debut on the official website. On April 1, 2016, exactly one year after they first opened, as the business had greatly increased, they added office space and an adjoining warehousing facility. Target, CVS, Ulta, Kohl’s, and over 3,000 other small brick-and-mortar stores carry Da Bomb Bath Bombs. Their dad says that controlling their growth has been one of their toughest difficulties. Since 2018, they have made every year close to $20 million, according to Forbes.
Both sisters are still very much involved in the day-to-day operations of their business, even though they are both in college, especially Caroline. Isabel first made an effort to concentrate just on her studies and college life. Although her parents had established a sense of routine for the teenagers, after two weeks, she could not remain away from the business.
Although Isabel and Carolina have also handled significant sales meetings with company executives well, they occasionally feel neglected. They advanced to the next stage because of their sense of resolve. They advise people to put in the effort and time.