Kolkata (West Bengal) [India]: Days after Madhya Pradesh Home Minister Narottam Mishra objected to the ‘Pathaan’ track Besharam Rang for its green and saffron costumes worn via Shah Rukh Khan and Deepika Padukone, the King Khan, on Thursday, sent out a message of positivity on the inauguration of Kolkata International Film Festival 2022. (KIFF)
Without mentioning anything associated with Besharam Rang controversy, SRK in his speech said, “Cinema and infact the advent of articulation through social media structures have now turned out to be a foremost expression of human experience and emotion. The collective narrative of times is fashioned with the aid of social media and opposite to the notion that unfolds of social media will affect cinema negatively.” He introduced, “I consider cinema has a more crucial role to play now. Social media is often driven by a certain narrowness of view that limits human nature…I examine somewhere negativity increases social media consumption and thereby will increase its business price as well…Such hobbies enclose collective narrative making it divisive and unfavorable.”
“Cinema exposes the vulnerability of human nature by telling stories inside the only form as they may be lived. It lets us realize every different higher in a way it’s exceptionally located to sustain a collective counter-narrative that speaks to the bigger nature of humankind,” SRK continued.
After concluding his speech, Shah Rukh tweaked his Pathaan dialogue to urge people to focus on positivity.
“Kuch dino se hum yaha aa nahi paaye ..aapse mil nahi paaye. lekin ab duniya jo hai normal ho gayi hai. Hum sab khush hai, main sabse zyada khush hu aur ye baat batane mein mujhe bilkul bhi aapatti nahi hai ki duniya kuch bhi kar le, main aur aap log aur jitne bhi positive log hai, sab ke sab zinda hai (We haven’t been able to meet for a while, but the world is becoming normal now. We are all happy and I am the happiest. And I have no qualms in saying, that no matter what the world does, me and you, and all positive people in the world are ALIVE),” SRK said.
‘Besharam Rang’ was dropped online on December 12, and shortly it became the talk of the town. While numerous favored the peppy song, there were additionally who discovered ‘Besharam Rang’ objectionable over the use of saffron and simple costumes. A slew of activists in Indore even staged a protest against Pathaan and Besharam Rang music and set Deepika and Shah Rukh effigies on fire.