Hyderabad, Aug 5: Hyderabad based first modern meat retail chain Proteins Hygienic Non-Veg Mart on Thursday announced plans to open 64 more outlets across twin cities of Hyderabad and Secunderabad by March end next year. The Company which started small on August 5 last year, has grown today into 11 outlets, 7 are already functional and four more are getting inaugurated in the next couple of days. Addressing a press conference organised on its first anniversary here, Mr J. Srinivas Reddy, Chairman of JSR Group, who has come on board of the Proteins Hygienic Non-Veg Mart as chairman, said that we are going to infuse a fresh capital of Rs 22 crores for expansion of outlets and all these will be franchisee outlets. These new outlets are expected to generate an employment of 850 people, he informed. The company targets a turnover of Rs 60 crore for this fiscal, said Mr. Mr. Srinivasa Rao Potini and Mr. Vijay Chowdary Tripuraneni, the founders of the company. Both the founders are serial entrepreneurs and invested in My Stores, Lenin House Exclusive Stores; Goa Grills in the past. JSR Group is joining Proteins Hygienic Non-Veg Mart by taking a 40 per cent stake and they will also fund all their future expansion plans. The entity of the company will be changed to a limited company and until now it has been a partnership firm. Each outlet needs about 1000 sft space and nearly INR 20 lakh is invested in setting up each store, they said and adding that all our outlets are destinations for quality, hygienic and world class meat products in twin cities. It also plans to expand to all metropolitan cities like Kolkata, Mumbai, Chennai, Bangalore and Kerala and Orissa in near future, the founders informed. Hyderabad is the biggest meat consumer in India, but meat selling outlets are not hygienic. Proteins Hygienic Non Veg Mart is the one stop shop for all meat requirements, they claimed. The Hyderabad market is huge and market potential is estimated to be around INR 3500 core against the total market size in the country of four lakh crore, they said. It offers a wide variety of meat products, fish and seafood. It stores the largest varieties of fish; little over 20 varieties are always available, they added. Ms. Divi, Film Star, Model who is the brand ambassador for the company also attended the press conference.
