Washington [US]: Model Hailey Bieber has been sued for brand name encroachment over her Rhode skincare line that was sent off recently.
According to People, a 9-year-old style organization that shares the name of her skincare line, Rhode sued Hailey on Tuesday. The dress brand prime supporters Purna Khatau and Phoebe Vickers documented the suit against the model in the U.S. Region Court for the Southern District of New York, saying she is creating market confusion by marketing a skincare line under the Rhode name.
In the filing, Khatau stated she and Vickers launched the company in May 2013 and have since “dedicated ourselves to growing and nurturing the RHODE brand through much personal sacrifice and hardship.”
It is presently viewed as a trustworthy brand sold in extravagance stores, including Saks Fifth Avenue and Neiman Marcus and worn by VIPs like Beyonce, Rihanna, and Mindy Kaling. RHODE is supposed to make USD 14.5 million this year, the claim expressed.
Hailey is hitched to vocalist Justin Bieber, and the claim said her significant other has elevated her business to his 243 million Instagram devotees, creating 1.5 million preferences with one posting.
The co-founders said Hailey attempted to buy the rights to the name from them four years ago, but they declined.
“Unfortunately, that Hailey is currently focusing on skin care while we focus on fashion has not been preventing brand confusion, and it won’t in the future,” said Vickers and Khatau. “We’re both part of a larger beauty market in which fashion and cosmetics closely overlap and often collaborate.”
“Hailey has stated that she wants to pursue a clothing line, and she even applied for ‘Rhode’ as a trademark for clothing,” they added. “We welcome competition – we just don’t want competitors using our name.”
Hailey has not responded to the debate yet.