Mumbai, Aug 5: Axis Bank, India’s third largest private sector bank, on Thursday announced the milestone of one over million customers on its WhatsApp Banking channel with a staggering request count of six million till date. Axis Bank had launched banking services on WhatsApp in January 2021 and has since witnessed robust organic growth in its customer base for WhatsApp Banking. Speaking on this achievement, Sameer Shetty, President and Head – Digital Business and Transformation, Axis Bank said, “With Axis Bank’s ‘Dil Se Open’ philosophy, we are committed to building sharper customer focus and greater convenience through constant innovation in our offerings. We are thrilled to have achieved the milestone of 1 million+ customers in a such a short span of time on our WhatsApp Banking channel, with enhanced customer engagement and minimised turn-around time providing a personalized experience, while ensuring complete data security and privacy. The adoption that we are seeing here shows that the Indian customer is always evolving and our objective is to re-define the role we can play in their lives, by elevating and simplifying digital banking to new domains of customer engagement.”
