Airtel unveils immersive virtual reality ad powered by 5G at IMC 2022

New Delhi [India]: Bharti Airtel on Sunday unveiled an immersive virtual reality ad powered by the fifth-generation (5G) mobile system at the sixth India Mobile Congress.
The telco said the ad format on the Airtel Thanks app opens brand-new opportunities for brand names to engage with consumers in an immersive environment that was previously not possible in the standard advertising and marketing paradigm. Mobile individuals in the country are progressively investing more time on their displays, with an average of 5 hours daily, stated a report by With greater than 750 million mobile customers in the nation as well as decreased interest spans of the users, the telco claimed brand names were looking towards innovative mobile-first advertisement styles to connect with this next-generation audience and record their attention.
The firm said the ultra-fast low-latency 5G network makes certain the 3D visuals as well as video clips are realistic. Through this advertisement format, it claimed brands could supply their consumers an immersive advertisement with no lag, making it very involving. The telco said it has actually trapped brands such as PepsiCo and SonyLIV to develop a pilot and also demo the capacities.
Adarsh Nair, CEO, Airtel Digital, claimed, “The largest benefit of 5G is that it permits us to do more with low latency. We are leveraging this innovation to produce India’s very first immersive VR promotion that provides brand names a direct connect to consumers in a mobile-first atmosphere. Brand names can leverage this to produce engaging, immersive, as well as individualized experiences for their consumers.”

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